LastPass
LastPass is a premium password manager that assists organisations in taking control of their identity management. You’ll never lose track of your passwords again, thanks to the tool’s simple control and uniform visibility across all cloud and mobile apps.
With the ability to create shared folders for a specific team, secure passwords and notes, the tool is the epitome of convenience! From single sign-on (SSO) to adaptive multi-factor authentication (MFA), LastPass can help secure your online presence, revolutionising the way passwords are being managed.
Overall with work and play and everything in between, who has the time to remember passwords? LastPass takes the stress out of juggling platforms – a no-brainer for businesses!
Ahrefs
Ahrefs addresses all of your core search engine optimisation needs and more. It sidesteps the stress of monitoring your industry niche and competitors. Its managing solution features an organic search report which simplifies your competitors search traffic.
Keeping up with your competition is critical to outranking them at this time, when SEO is so vital. Backlink research, content research, and web monitoring are just a few of the cool capabilities of this application.
Plus, you can see newly discovered keywords each month and traffic estimations for all pages ranking in the top 10.
What makes Ahrefs invaluable is its intuitive design, convenience and usability.
Remove.bg
When it comes to automatically eliminating backgrounds from photos, Remove.bg is our go-to free programme. Our ability to design engaging campaigns has vastly improved.
Marketers, developers, eCommerce web design businesses, and graphic designers all benefit from their commitment to design and innovation.
Granular enough to create and share well-designed images, Remove.bg is a solid design tool to speed up your workflow. It also includes a number of other features and capabilities.
Plus it integrates seamlessly with adobe photoshop, making it one of the most sought-after graphic design tools on the market.
Buffer
Buffer is a powerful and extremely effective marketing platform for social media management that is backed by industry-leading analytics, according to SEO and marketing pros. Buffer makes it simple to organise and organise your social media marketing efforts, making it ideal for creating outstanding content.
Ultimately, the tool helps to create a publishing schedule for your social accounts. For example, the custom scheduling features enable precise targeting for individual social media posts.
But, perhaps one of our favourite features is the re-buffer option, which allows re-sharing of posts in one simple click.
With the ability to collaborate on content with your team and check and compare your most important metrics, Buffer is definitely one of the most social media tools out in the market.
Tools such as this have helped eradicate the days when brand building was a tiresome task.
Canva
With every digital marketer’s ever-growing toolbox, it’s no surprise that we’ve tried our fair share of design platforms. Sometimes graphic design can be quite complex these days. However, Canva makes design simple.
Canva is robust in solving endless design requirements, saving time, efforts and money for small and medium businesses alike.
The platform also makes it easy to collaborate on designs with an open to edit and comment feature. It stands above the rest with its drag-and-drop format, providing much-needed simplicity, taking friction out of the design process.
With both simple and sophisticated design abilities and a huge variety of layouts to choose from, its simplicity and richness is what sets the tool apart from others on the market.
Plus there is a free option too!
Feedly
Feedly is a news aggregator application for both web browsers and mobile devices running iOS and Android – the news powerhouse to a variety of online sources.
It compiles news feeds that are customisable, meaning you can read the latest news and updates from all your favourite websites, blogs, online newspapers, and digital publications.
With Feedly, you have everything you need – under one roof – to get the latest content without having to visit multiple websites.
Plus, you can link the tool to Google Alerts, meaning you can get alerts and notifications pertaining to content that features keywords you’re interested in.
For a curated news experience, all you have to do is add and organise your feed based on the name of a site of a topic of interest.
No longer will you have to wrangle for the best sources of news.
The best part? It’s completely free.
Sanity Check
Do you want to make more informed SEO choices? Do you want to get faster results? Do you want to drive a lot of traffic to your website? Sanity Check is a fantastic tool for automating your page SEO and speed checks.
The platform, which includes a suite of SEO tools, can assist in improved corporate decision-making and provide speedier outcomes.
Sanity Check brings all of the tools together in one place, allowing you to identify, structure, and qualify valuable data hidden in Google Search Console.
Use the information to create high-performing keyword tracking, quality testing, and chances to boost click-through rates.
Sanity check provides an unhindered behind-the-scenes view of SEO insights you need from Google Search Console.
SEMrush
Don’t even think about doing paid search or SEO without SEMrush. It’s packed with built-in digital marketing tools designed to help you track and improve search rankings.
Want to see what it’s really capable of? Check out the competitor tracking. You can look at your competitor’s backlinks, monitor their fluctuations in ranking and conduct a full competitive analysis.
Another brilliant function is the SEMrush integration with Google Docs, letting you can optimise content in the platform you use to create it.
Yoast
Creating content in WordPress? This plugin will single-handedly change your life.
What does it do?
Yoast checks the effectiveness of your SEO marketing in real-time. In other words, it tracks as you write.
Using Yoast, you can make sure you’re maximising keywords, using internal and external links, and improving the readability of your content.
It also incorporates features to help you optimise your content for better search results, including a snippet generator, image titles, meta descriptions and more.
There’s a reason Yoast is one of the most downloaded plugins on WordPress.
Screaming Frog
Screaming Frog is an SEO spider tool. Give it a website, a list of sites or specific web pages, and it will crawl through to give you a complete analysis of their performance.
This is a swift way of finding out if your website has any broken links, bad redirects, broken pages, duplicate content and other errors that need fixing.
Watch the video to see how it works.
Hemingway App
The Hemingway App is one of our all-time favourite digital marketing tools for content marketing. It helps you write high-quality content that engages readers.
To use the app, simply copy and paste your content. It then assigns a grade to your content’s readability. The greater the number, the more difficult it is to read the content.
Grammarly
Step aside spell checker – Grammarly takes proofreading to a whole new level.
Just upload your documents to see any grammatical, spelling and stylistic errors in your writing. It also provides suggestions for fixing mistakes.
The free version does an excellent job of catching critical errors, but if you want to take it a step further, go for the upgrade. Then, you can use the tool to check plagiarism of your content too.
Buzzsumo
We love Buzzsumo. After all, what’s not to love about a tool that allows you to analyse the best performing content?
It’s as easy as typing in the topic (e.g. “content marketing”) and checking out the data.
The Question Analyzer tool is worth using to uncover the most popular questions related to a specific keyword that people are asking on Reddit, Facebook, Twitter, Quora and also other discussion forums.
Pixlr
If there’s one thing digital marketers can never get enough of, it’s high-quality imagery. But how do you make sure you have a never-ending supply of awesome images?\
The no-nonsense image editing tool lets you upload images and make changes, like a simpler version of Photoshop.
Go for the Pro version and get access to templates, graphics, stock images and premium fonts for creating online ads and social media covers. You can also edit photos within other apps, like Dropbox.
Imagine the money you’ll save on graphic design!
Unsplash
If you need some cracking images to use on your blog posts and social media, Unsplash won’t disappoint. All images submitted and published on Unsplash fall under the Creative Commons Zero (CC0) license, which means you can use the image for any personal or commercial use without a fee.
You don’t have to credit Unsplash or the photographer, though they encourage you to anyway.
Google Analytics
Without analytics tools like Google Analytics, no list of the finest digital marketing tools would be complete. It’s a must-have tool for assessing and improving the effectiveness of your marketing strategy.
Use it to see information about your site’s traffic, including visitor geolocation, most popular pages, bounce rates, which devices visitors use, where traffic comes from, and much more.
It’s completely free to use. Or you can go enterprise level with Google Analytics 360.
Are you just discovering the real power of Google Analytics? This HubSpot article is a great place to start.
Bannersnack
Design display ads in every shape or format using Bannersnack. And we mean every format – you can create HTML5 animations, add videos, links, or embed your own code.
The best thing about this digital marketing tool is that it’s pretty intuitive to use. Start from scratch or choose a template, then make your ad unique with animations, interactive elements, and irresistible calls to action.
Hootsuite
Imagine if you could see all your social network feeds in one spot and post to them all, from one place.
That’s what Hootsuite is for.
It acts as a central dashboard for all your social media. You can post content across multiple marketing channels at once, track what’s been shared, and schedule posts.
Hootsuite has come a long way since its launch. Now you can also use it to boost the reach of social content with its employee advocacy tool, Amplify. Delve into the conversations that matter using Hootsuite Insights. And create, manage and optimise Facebook and Instagram Ads using Hootsuite Ads.
Hotjar
Wondering how your visitors are travelling around your website? Hotjar provides a real-time visual record of what your visitors are doing on-site.
Watch a heatmap and video recordings of a visitor’s journey to see where they are clicking, and where they aren’t.
HTML Tidy
Editing HTML is hard, we know. But HTML Tidy helps by automatically fixing mistakes and bringing your attention to things you need to work on.
Another great thing about HTML Tidy is that it can help you identify where you need to pay more attention to make pages more accessible to people with disabilities.
Did we mention it’s also free?
Zapier
Zapier lets you automate everything.
Consider it the ultimate digital marketing tool for connecting your apps and automating your workflow.
Zapier can move information between 750 web apps automatically – in fact, it plays nicely with most of the tools on this list.
Simply build integrations to start automating your workflows.
Say you want to start email marketing and build a newsletter and add your eCommerce customers to it. You can integrate your eCommerce platform with MailChimp. So, whenever a new customer buys your products, Zapier will keep your list up to date by adding new customers to the list.
Not sure where to start? The Zapier team has a list of suggestions about how you can use the tool to streamline your social media management.
HubSpot
HubSpot is probably the best-known marketing automation system. It offers a stack of sales, marketing and customer service tools with a completely free CRM at the core.
Create brilliant lead generation campaigns, create a content strategy, get real-time SEO suggestions, convert traffic using incredible landing pages – the list goes on.
What we love about HubSpot is that it doesn’t discriminate against business size. Get started on HubSpot for free, then upgrade as you grow.
Pocket is one of those tools that seems so simple, it’s hard to believe someone didn’t invent it earlier.
This tool lets you save articles, videos, web pages, or literally anything with a URL, in one place that you can access from any device.
When you want to revisit the content, you can read or listen without distraction, even offline.
This is great for anyone involved in the content planning and creation process – especially if you struggle to remember where you read about that incredible idea!
Biteable
Biteable is the solution if you’re having trouble producing enough video content for your digital marketing.
Biteable bills itself as the “world’s simplest video producer that produces professional results.”
Discover thousands of video clips and images that can be quickly and easily included in professionally designed templates. There’s a Template Selection wizard to help you choose based on whether you want to Share, Promote, Present, or Update.
Need to create an explainer video? Check out the simple animation and Claymation sequences.
Choose a free plan if you only need to create five projects per month and publish to YouTube and Facebook. Or go for the paid plan for unlimited videos, 85,000 stock footage clips, and no watermark.
Asana
We reckon Asana is hands down one of the best collaboration and project management tools out there.
Whether you’re managing SEO projects or content campaigns, Asana makes it easy to keep things moving and ensure everyone is on the same page.
You can create lists, set reminders, manage due dates, assign tasks to projects and team members, and communicate with team members via comments.
Asana also integrates with other tools, like Google Drive and Dropbox, making document sharing fluid and effortless.
By the way, we’re not the only ones who love it – Asana is used by the likes of NASA, Airbnb, Deloitte, and Red Bull too.
Choose from the Lite (free), Premium and Enterprise plans available.
Google’s PageSpeed Insights
When it comes to building a search engine optimised site and improving conversion rates, speed is a critical factor for websites. The faster your website loads, the lower the bounce rate and the better chance you have of ranking high on Google.
So how fast is your site?
Run your website through Google’s PageSpeed Insights to find out the score for your mobile and desktop site.
If you get 100%, your site is fast.
If not, you have some work to do.
Luckily, this free tool helps you diagnose what is causing your website to run slower than it should, whether that’s images or poorly written code.
Hunter
Hunter helps you find and verify professional email addresses so that you can get in touch with the right people.
How does it work?
Start by plugging in a domain, and it will find the emails for people attached to that company. It also tells you the structure of emails for a company (e.g. firstname @huffingtonpost.com), so if Hunter can’t find the individual, you should be able to figure it out.
Headline Analyser
Here’s the thing about headlines: they need to be incredibly powerful. A massive 80% of people never make it past the headline of a piece of content.
CoSchedule’s Headline Analyser is a content marketing tool that helps you create headlines worthy of any front page.
Type in your headline to find out a score out of 100. This score considers many factors, including grammar, structure, and the use of powerful or emotive words. It will also show you how the headline will look in Google’s search results.
Wistia
If you’re looking to convert viewers through video, Wistia is the digital marketing tool for you.
The video platform lets you host, customise and share videos across the web. It has a heap of amazing features, including video analytics, heat mapping and a video site map. You can also find out which videos perform the best with its A/B testing feature.
We reckon the best function is the ability to include a custom call-to-action at the end of each video, making it easy to drive viewers to specific landing pages for conversion.
The free plan allows up to three videos (with Wistia branding) while paid plans start from $137 per month.
Udemy
The best digital marketers never stop learning. But how do you find time to upskill on the latest digital marketing tactics?
This online learning site offers 80,000 online courses covering a massive range of topics. There’s a whole library of marketing courses, covering web development, Facebook Ads, Google Ads, content marketing, retargeting and more.
Simply log in, choose your course and start learning whenever it suits you.
The best part? Because the courses are incredibly affordable, you can keep building your skills without putting a huge dent in your professional development budget.
JotForm
Want to collect data from your customers easily? JotForm is the way to go.
JotForm enables you to build dynamic online forms with a variety of handy features, and it’s as simple as dragging and dropping. You can receive registrations, CVs, feedback or even payments directly through the forms you’ve created.
Your submissions are neatly stored and emailed to you so you can track them easily. They also have a mobile forms app that allows you to do everything you can on the website, but the best part about it is that you can collect data even without an internet connection.
Over to you
The ability to harness tools that allow them to work smarter, collaborate better, and connect the dots is one factor that separates the top digital marketers from the others.
A digital marketing toolkit, on the other hand, is a personal choice. It’s possible that what works for you won’t work for others. Others will adore what you find vexing.
The idea is to locate tools that will help you with your digital marketing efforts while also making your job easier. Don’t be scared to add additional tools to your armoury; almost all of them come with a free trial period. So there’s nothing keeping you from testing them out before making a decision.
These tools aren’t the only thing you need to smash your goals. You’ll also need a rock-solid digital marketing strategy, tailored to your customers and engineered to convert. Our Digital Marketing agency is ready to help your business, give us a call today!